Director of Marketing

Location: Remote

About the Opportunity We are seeking a high-growth, results-oriented marketing leader to build and scale a predictable digital demand engine for a leading regulatory technology platform. This is a hands-on leadership role within a private equity-backed organization where you will own the pipeline lifecycle and drive AI-enabled marketing execution to support aggressive market expansion.

Responsibilities

• Pipeline Accountability: Drive the volume, velocity, and quality of marketing-sourced and influenced pipeline, ensuring high conversion rates to realized revenue.

• Digital Strategy: Architect and execute a comprehensive demand generation roadmap encompassing paid search, social platforms, SEO, retargeting, and digital events.

• Fiscal Management: Manage the demand generation budget with strict ROI discipline and CAC analysis, continuously reallocating funds to the highest-performing channels.

• Marketing Automation: Lead the technical architecture of our HubSpot ecosystem, including lead scoring, complex nurture workflows, and automated routing protocols.

• Account-Based Marketing: Orchestrate scalable ABM strategies, including audience segmentation and personalized content delivery to drive measurable lift within target accounts.

• Web Optimization: Oversee the conversion performance of digital properties through rigorous A/B testing, landing page optimization, and lead capture experimentation.

• Reporting & Analytics: Partner with GTM Operations to maintain attribution integrity and deliver transparent, data-driven reporting on all marketing investments.

Requirements

• B2B SaaS Expertise: Proven track record in performance marketing or demand generation within the enterprise software or FinTech space.

• Data-Driven Leadership: Experience operating within a private equity-backed environment with a focus on measurable growth and rigorous execution.

• Technical Proficiency: Advanced hands-on experience with HubSpot and integrated CRM systems for automation and lifecycle management.

• Strategic Execution: Ability to both design high-level strategy and execute tactical campaigns across paid and organic digital channels.

• Analytical Rigor: Deep understanding of attribution models, CAC/LTV ratios, and funnel conversion metrics.

Preferred Qualifications

• Experience in the regulatory compliance or financial services technology sector.

• Familiarity with AI-enabled marketing tools to enhance operational efficiency.

• Experience managing Account-Based Marketing (ABM) platforms and orchestration tools.

Compensation & Benefits

• Competitive base salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Professional development opportunities within a PE-backed portfolio company.