Overview

Product Marketing is a highly cross-functional role that will partner closely with Product and Engineering, Marketing, Sales,Customer Success, Implementation, and Learning across the product lifecycle, from market testing, commercialization and

launch, to growing product and service adoption and advocacy. The Product Marketing Manager will serve as the positioning and messaging strategist for assigned product and service initiatives within the product life cycle. The Product Marketing Manager

will need to be collaborative, customer centric, organized, and detail oriented. The role requires the ability to understand customer and partner needs and expectations, and act as the subject matter expert (SME) responsible for translating product

and service capabilities into compelling value propositions and pulling through in strategic GTM communications.

Responsibilities

• Develop and execute GTM positioning, messaging, and enablement materials for key Paychex products and services initiatives. Partner with cross-functional stakeholders to ensure smooth and effective rollouts. 
•  Curate strategic and effective communications and communication plans. 
• Leverage insights and feedback from early adopter or controlled initiatives to refine product and service positioning and messaging as well as inform the product and service roadmap and strategy. 
• Collaborate on strategies for product awareness, product training, and product adoption trainings or webinars – both internal and external. 
• Oversee product update communications and strategy assigned product and service initiatives.
• Product Life growth experience
• Software as a Service ( SaaS) experience 

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Communications, or related field - Required
• 5 years of experience in Marketing B2C or B2B brands in a fast-paced, agile environment.
• 4 years of experience in Product marketing role involving responsibility for development of audience segmentation, insights, and GTM strategy.

**We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, ethnic origin, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.**

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